The UK’s CBD industry is growing at an unprecedented rate, with sales expected to exceed a mammoth £1bn by 2025. As awareness of the potential benefits of CBD increases and more and more people turn to natural health solutions, there has never been a better time to get into the CBD game.
So, having already found your UK CBD oil manufacturer and thought about your product range, you must now decide how you will market your business. Marketing is one of, if not the most important decisions you will make as a business. This is especially true for the fledgling CBD market, where new enterprises pop up every day. So, to help get those creative juices flowing, we’ve compiled a list of helpful pointers on how to market your way to success.
First and foremost, make sure you stick to MHRA guidelines when promoting your products. With research into the benefit of 0.3% CBD products still in its infancy, the MHRA prohibits retailers from claiming any unproven health benefits of their products. Hence, we’d suggest avoiding such claims and instead focussing your branding and marketing on what makes your business and you, unique.
Tell your Story
In a sea of similar business ventures, it is paramount that you inject personality into your brand. Why is your brand special, and what makes it unique? Are you a stay-at-home parent who’s always dreamed of starting their own business, then tell your story! Customers like supporting people and businesses they can relate to, so make sure you highlight your backstory; get people to root for you!
As with any new health craze, you will likely face some sceptical shoppers. This is especially true for CBD products, given their affiliation with cannabis and complicated history of legality. Having clean, professional branding and marketing is key to installing trust in your potential customers and easing any concerns of first-time buyers.
Emphasise your Britishness
Customers are increasingly looking to support local and shop British. Hence, be sure to let your customers know that you are a British business that sources its products from a UK-based manufacturer.
Get to know the dos and don’ts of online advertising. Ensure your content is SEO-optimised, engaging, memorable, and tailored to your target audience. Get your customers on an emailing list so you can offer tailored discounts and promote new products. This is key to building customer loyalty.
With thousands of CBD businesses clamouring for attention online, using social media influencers to promote your products on the likes of Instagram is a sure-fire method of drumming up interest and reaching a large audience. Indeed, research suggests millennials are likelier to trust an influencer endorsement over a traditional celebrity ad. Approach popular social media influencers, bloggers, or Youtubers who share your values and are ‘on-brand’ to help reach your target audience. With CBD being the latest hot trend, it shouldn’t be too difficult or costly to find an exciting face for your campaign.
To speak to a reputable UK CBD manufacturer and establish a supply of white label CBD products that give you total control over branding, get in touch today!